4 place 147

328 Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too

Business Insider
Kwan Wei Kevin Tan @ Business Insider · 01/07/2025 00:04 EDT

Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers."

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