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150 Universal Music’s New Hotel Brand Banks on Trend in Live Tourism

Skift
Ben Walker @ Skift 1 place · 12/14/2024 08:00 EDT

Universal Music’s New Hotel Brand Banks on Trend in Live Tourism

Can a music label make a good hotel brand? Universal Music Group believes you'll pay $400 a night to stay at its new Umusic Hotels. It aspires to build "cultural hubs" that combine hotel, entertainment, and local music heritage. -Ben Walker

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