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46 TikTok's obsession with matcha has created a reported shortage of the tea in Japan

Business Insider
Kenneth Niemeyer @ Business Insider · today 16:39 EDT

TikTok's obsession with matcha has created a reported shortage of the tea in Japan

Some of the most popular brands in TikTok "matcha hauls" are becoming harder to find as the green tea powder explodes in social media popularity.

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