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5 Inside 'Project Black Walnut' that sheds light on how Google thinks about Apple's ad business

Business Insider
Peter Kafka @ Business Insider 2 place · today 12:10 EDT

Inside 'Project Black Walnut' that sheds light on how Google thinks about Apple's ad business

The newly surfaced report appears to have been assembled by Google strategists to try to imagine what kind of ad business Apple might build out.

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