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246 Oura CEO Says Apple Won't Make a Smart Ring Because 'It's Hard to Do'

MacRumors
Juli Clover @ MacRumors · 11/13/2024 15:48 EDT

Oura CEO Says Apple Won't Make a Smart Ring Because 'It's Hard to Do'

Oura CEO Tom Hale doesn't believe that Apple has plans to get into the smart ring market because an Apple-designed smart ring might undercut sales of the Apple Watch.


In an interview with CBNC, Hale said that Apple is likely "unconvinced about the value of having a ring and watch together," and he said that while the company is likely keeping a close eye on both Oura and Samsung, an Apple smart ring probably won't happen because "it's hard to do this product category right."

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