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889 Creators Still Don’t Know What Threads Is For

The Information
Kaya Yurieff @ The Information · 11/07/2024 17:02 EDT

I was surprised last week when Meta announced on its earnings call that its text-based app Threads has almost 275 million monthly active users. Threads rarely comes up in my conversations with creators—or brands—though when you pop into the app it’s not a ghost town either. That got us thinking about where exactly Threads’ growth is coming from. Earlier today, my colleague Kalley and I published a story answering that question: International markets, and lots of help from promoting posts on Meta’s establish

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