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895 How Trump Used Influencers to Win Over Voters

The Information
Kaya Yurieff @ The Information · 11/06/2024 17:32 EDT

A million years ago, and by that I mean January, I wrote about how both Democratic and Republican presidential campaigns were going to harness the energy of influencers this election. I may have actually underestimated just how much creators would play a role in the White House race, from podcasts to TikTok and super influencers like X-owner Elon Musk. But the campaigns diverged in how much they tapped creators for outreach. President-Elect Donald Trump, who used his megaphone on Twitter (now X) so effectiv

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