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443 TV Ads To Target Households on Individual Streets in UK

Slashdot
msmash @ Slashdot · 10/16/2024 16:01 EDT

TV Ads To Target Households on Individual Streets in UK

An anonymous reader shares a report: Households on individual streets will be targeted with personalised adverts under plans being rolled out by Channel 4. The channel is to use new technology which will allow brands to tailor who sees their advert by enabling them to select a demographic within a specific location down to street level. For example, someone watching Made in Chelsea on Channel 4's streaming service could be served an ad for a fashion brand in a local outlet to them if a particular fashion tr

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