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33 Advertisers are scrutinizing the value of AI tools as some early efforts fall flat

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Lucia Moses,Lara O'Reilly @ Business Insider · today 16:39 EDT

Advertisers are scrutinizing the value of AI tools as some early efforts fall flat

Two years after OpenAI's ChatGPT and other chatbots launched, advertisers' excitement over generative AI has come down to earth.

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