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19 This Man Found 1,650 Ways to Turn a Profit While Decarbonizing

Wired
Rob Reddick @ Wired 2 place · today 14:20 EDT

This Man Found 1,650 Ways to Turn a Profit While Decarbonizing

Bertrand Piccard says sustainability doesn’t have to come at a cost—and that reframing attempts to hit net zero as a way of generating profit could be key to hitting targets.

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