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112 Bose Reinvented Itself Just in Time. Now Comes the Tricky Part

Wired
Parker Hall @ Wired 2 place · 10/06/2024 06:00 EDT

Bose Reinvented Itself Just in Time. Now Comes the Tricky Part

The audio brand might be ticking close to retirement age, but the innovators behind this private company have plenty more tricks up their sleeves, says CEO Lila Snyder.

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