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275 Choice Hotels’ Upscale Gamble: How Cambria Found Its Footing

Skift
Skift @ Skift 2 place · 10/04/2024 12:01 EDT

Choice Hotels’ Upscale Gamble: How Cambria Found Its Footing

Choice Hotels has managed to turn their awkward duckling Cambria into a swan. The brand's turnaround tells a broader story about sector trends. -Sean O'Neill

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