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308 How a YouTuber Got Inside the Heads of Silicon Valley’s Families

The Information
Annie Goldsmith @ The Information 3 place · 09/27/2024 12:16 EDT

Last fall, Satyajeet Salgar, the director of product management and user experience at Google AI, was huddled outside his kids’ Palo Alto, Calif., elementary school with a group of parents who were there for a class performance. The parents began talking about their kids’ favorite shows, and the conversation landed on the topic of Mark Rober, a YouTuber.

Each of the parents discussed watching videos made by Rober—a former NASA and Apple engineer who specializes in explaining scientific concepts through wac

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