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513 Google and DOJ’s ad tech fight is all about control

The Verge
Lauren Feiner @ The Verge · 09/09/2024 21:28 EDT

Google and DOJ’s ad tech fight is all about control

Image: Cath Virginia / The Verge, Getty Images


Google and the US Justice Department each believe the other wants too much of one thing: control.
“Control is the defining characteristic of a monopolist,” DOJ counsel Julia Tarver Wood said during opening statements in the federal government's second antitrust trial against the search giant, which kicked off Monday in Alexandria, Virginia. To the government, Google exerts too much control over every step in the way publishers sell advertising space on

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