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493 The Superstar Podcast Deals of 2024

The Information
Rocket Drew @ The Information · 09/05/2024 17:00 EDT

The Superstar Podcast Deals of 2024

Not too long ago, it didn’t seem plausible that chatting with a friend in front of a microphone could make for a lucrative career. I hosted a weekly radio show for about eight years, starting in 2010, when no one had heard of a podcast. During that time, the most common question I received was “That’s neat, how much does it cost you?” So I was surprised as anyone when podcasting exploded in popularity and podcasters started raking in cash. This year, streaming services are continuing to bet big on the futur

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