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923 Coinbase’s Alumni Network Boosts Its Blockchain Ambitions

The Information
Yueqi Yang @ The Information · 08/28/2024 10:00 EDT

For years, Coinbase dominated the U.S. market as the go-to place for buying and selling bitcoin. Now the crypto exchange is trying to forge a new identity as the backbone of an entire financial system, using its Base blockchain, which it launched last year.

To catch on with users and make money, Coinbase needs to attract outside apps offering lending, international payments and other financial services to its blockchain. The crypto giant has a key advantage: a vast network of former employees that have sta

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