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931 Amazon’s Swiftie Moment

The Information
Martin Peers @ The Information · 08/27/2024 20:00 EDT

Here’s a question that’s sure to divide your household: Is Amazon’s $100 million podcast deal with the Kelce brothers a bet on Travis Kelce marrying Taylor Swift? The consensus here at The Information is yes, for sure. While the Kelce brothers’ podcast, “New Heights,” was popular before Travis and Taylor became a thing, it really took off afterward. That implies that if the couple breaks up, the podcast’s audience is likely to shrink. Still, let’s get real. Executives at Amazon, which did the deal through i

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