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963 Hotel Giants Turn to Loyalty Licensing Deals: 10 Things to Know

Skift
Skift @ Skift · 08/20/2024 13:25 EDT

Hotel Giants Turn to Loyalty Licensing Deals: 10 Things to Know

Major hotel groups are playing Pokémon with their loyalty programs. Instead of collecting rare game cards, they're adding new sets of travelers to their databases. Gotta catch 'em all. -Sean O'Neill

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