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491 Japan’s 35 Million Tourist Bonanza in 2024: Great for Business, Not So Much for Overtourism

Skift
Skift @ Skift · 07/22/2024 05:54 EDT

Japan’s 35 Million Tourist Bonanza in 2024: Great for Business, Not So Much for Overtourism

The weak yen has definitely boosted Japan's tourism industry, but as the country rides this wave of visitors, it’s going to be a tightrope walk — balancing the economic gains with the realities of overtourism. -Peden Doma Bhutia

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