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872 Trivago Pulls Marketing Investments out of Latin America After Brand Campaign Letdown

Skift
Skift @ Skift · 05/01/2024 14:09 EDT

Trivago Pulls Marketing Investments out of Latin America After Brand Campaign Letdown

Less localization is the tradeoff that Trivago is seemingly willing to live with as it uses AI to avoid having to pay TV pitch people in each of its markets. -Dennis Schaal

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