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578 TikTok Shop’s ‘Buy Local’ Strategy Thwarts Chinese Merchants

The Information
Jing Yang @ The Information · 04/19/2024 09:00 EDT

Over the past six years, a Chinese startup called Tymo built a respectable online business in the U.S. selling hair dryers, curlers and straighteners, mainly on Amazon. Last year, though, it began selling its goods on the U.S. version of TikTok Shop, the viral video app’s new e-commerce platform, after TikTok recruited Tymo’s business. The difference in results was dramatic.

Last month, for example, Tymo began selling a hair curler on TikTok for $39.99—about $10 less than it had previously charged for the.

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