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877 A Fresh Sign Creator Startups Haven’t Hit Bottom

The Information
Kate Clark @ The Information · 04/16/2024 18:08 EDT

A Fresh Sign Creator Startups Haven’t Hit Bottom

These days, when I think of startups in the “creator economy,” a subsector propelled by the rise of TikTok and influencers, I think of pricey disappointments like Cameo and Clubhouse, or one of several smaller ventures that shuttered in recent months. And I struggle to come up with any big winners, beyond giants like ByteDance and Instagram, which for years has been part of the Meta Platforms juggernaut. Investors, burned by a cohort of creator economy startups that raised billions of dollars during the 202

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