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811 What Dude Perfect’s Fundraise Says About the Creator Economy

The Information
Kaya Yurieff @ The Information · 04/09/2024 17:40 EDT

As creators’ popularity has grown, some of the biggest are now raising capital to transform their online followings into long-lasting media and consumer companies.Dude Perfect, the five-person sports and comedy group that started with a popular YouTube channel, on Tuesday announced an investment from private equity firm Highmount Capital. A spokesperson for the group said the investment is between $100 million and $300 million. 

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