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432 Boosting Revenue During Cultural Events: A New Era for Travel Marketing? 

Skift
Skift @ Skift 3 place · 04/09/2024 10:00 EDT

Boosting Revenue During Cultural Events: A New Era for Travel Marketing? 

If you’re heading to the latest stop on Taylor Swift’s Eras Tour, you will likely need to book a flight and hotel. Expedia Group recently unveiled new data highlighting how its advertising tools enhance visibility for travel partners on their sites and can augment partner revenue during popular cultural events. -Expedia Group

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