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782 Why TikTok Can Outstare UMG in its Music Standoff

The Information
Erin Woo @ The Information · 02/29/2024 18:31 EDT

Why TikTok Can Outstare UMG in its Music Standoff

TikTok’s standoff with Universal Music Group is the latest example of how the app has changed from its roots as a lip-syncing platform toward one more focused on shopping.To recap: Late last month, TikTok and Universal Music Group, one of the biggest record labels in the world, failed to reach an agreement to let TikTok license UMG songs for use on its platform. TikTok removed UMG’s catalog, which includes Taylor Swift, Drake and Olivia Rodrigo, from its library of available music to soundtrack new videos..

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