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790 Advertisers Feel the Effects of Meta’s ‘Efficiency’ Drive

The Information
Sylvia Varnham O'Regan @ The Information · 02/01/2024 09:00 EDT

Advertisers Feel the Effects of Meta’s ‘Efficiency’ Drive

Facebook parent Meta Platforms is testing the patience of its advertiser clients.

After two rounds of layoffs over the past 14 months, Meta’s ad sales team is operating with fewer people, which ad executives complain is affecting the service they receive from the company.

Sean Johnston, vice president of digital advertising at Closed Loop, an ad agency, said the amount of support his firm gets from Meta “changed dramatically” over the past two years. The agency went from having a dedicated representative.

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