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399 Apple Vision Pro Developers Asked to Avoid 'VR' Branding and Hints at 'Vision' Product Line

MacRumors
Hartley Charlton @ MacRumors · 01/09/2024 08:17 EDT

Apple Vision Pro Developers Asked to Avoid 'VR' Branding and Hints at 'Vision' Product Line

Apple is asking developers to avoid mention of "AR" and "VR," as well as the Vision Pro as a generic "headset," when listing their apps on the visionOS App Store.
Apple's developer website now features new requirements for Vision Pro apps (via 9to5Mac), including how to appropriately list their apps on the ‌visionOS‌ ‌App Store‌. Instructions about how developers should describe their apps include specific prohibition of the terms augmented reality (AR), virtual reality (VR), extended reality (XR), or mixed

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