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1047 Choice Hotels 2024 Ad Blitz: A Mix of Celebrity and Digital Innovation

Skift
Skift @ Skift · 01/08/2024 11:08 EDT

Choice Hotels 2024 Ad Blitz: A Mix of Celebrity and Digital Innovation

Choice Hotels is launching a year-long U.S. marketing campaign to raise awareness for its 22 brands. Here's why it decided to leverage digital platforms like Spotify and to hire Emmy winner Keegan-Michael Key as a brand ambassador. -Sean O'Neill

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