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878 Creator Economy: TikTok ‘Swipe Out Hate’ Campaign Follows a Now Familiar Playbook

The Information
Kaya Yurieff @ The Information · 12/07/2023 19:03 EDT

Creator Economy: TikTok ‘Swipe Out Hate’ Campaign Follows a Now Familiar Playbook

This afternoon, we published a story about TikTok’s latest moves to address mounting criticism that antisemitism and other hate speech has proliferated in videos about the Hamas-Israel war, including an upcoming “Swipe Out Hate” campaign in its app and a new “anti-hate and discrimination” task force to tackle antisemitism and Islamophobia. Creators are a key part of these efforts, as TikTok pulls from a now familiar playbook of garnering their support in times of crisis. Top creators will be asked to help s

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