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844 Your Name: Why it’s Important in American Sales and Marketing

Habr
Habr 1 place · 11/24/2023 10:18 EDT

Your Name: Why it’s Important in American Sales and Marketing

This is one of the most important articles I’ve written. In this article, I’m going to dive deep into one of the largest differences between Russia and America pertaining to sales and marketing. 1. You must use your name. 2. You must have a personal approach. 3. You must show that you are involved. 4. You must show that you care about the needs and desires of the client. Recently, I was faced with an interesting problem. I was asked to call clients without making it personal. So let’s go back to when I was.

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