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964 Accenture research reveals a generational divide ahead of Christmas shopping

Irish Tech News
Ronan Leonard @ Irish Tech News · 11/21/2023 12:00 EDT

Accenture research reveals a generational divide ahead of Christmas shopping

Over 40 percent of shoppers aged 55 and over say they will spend less this Christmas while only a quarter of 18–24-year-olds plan on restricting their spending. This is according to new research from Accenture, which reveals a divide amongst generations in the run up to Christmas with the older generation seemingly feeling less optimistic and […]

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