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403 Amazon Reaches Deal to Run Shopping Ads on Snap

The Information
Sylvia Varnham O'Regan @ The Information · 11/13/2023 22:06 EDT

Amazon Reaches Deal to Run Shopping Ads on Snap

Amazon has reached a deal with Snap that will let people buy Amazon products directly from ads on the Snapchat app, an Amazon spokesperson confirmed. The previously unreported arrangement closely resembles an ad partnership announced last week between Amazon and Meta Platforms, which lets people buy products through Amazon ads on Instagram and Facebook without leaving those apps.

The two deals suggest Amazon is trying to make it easier for people to buy Amazon goods without visiting the Amazon website. Bro

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