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There’s audience engagement, and then there’s fandom—people who connect passionately with a brand. But how do companies create breakthrough experiences and stories to reach them? Meredith Mazzilli, editor at The Information, facilitated a discussion with three marketers with deep expertise in this arena: Alison Levin, vice president, global media revenue, Roku Val Kaplan, global senior vice president, head of consumer marketing, Pluto TV Courtney Larson, head of brand marketing, Doritos, PepsiCo How Do You.
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The Information
This smart ring is ideal for the wellness enthusiast who prioritizes their sleep and fitness. Read more ›
1,436 fresh
Despite consulting a designer, planning for weeks, and investing a lot of money, there are five major things I regret about my bathroom remodel. Read more ›
1,323 fresh
StackSocial has slashed 87% from the price of a lifetime license to this top-rated creative tool. Read more ›
591 fresh
Fortnite has just made its Chapter 6 launch trailer available to view in-game, revealing fresh details about the evergreen battle royale's latest revamp. Read more Read more ›
542 fresh
Now that I've scored a lifetime membership to Plex for $90, I'm officially done paying for streaming services. Read more ›
515 fresh
The Gigabyte GeForce RTX 3060 Gaming OC 12G (Rev2.0) has hit an all-time low on Amazon. Read more ›
491 fresh
Apple has ordered M5 chips from TSMC as the company begins production development of its next-generation processor for future devices, claims a new Korean-language report by The Elec. The M5 series is expected to feature an enhanced ARM architecture and will reportedly be manufactured using TSMC's advanced 3-nanometer process technology. Apple's decision to forgo TSMC's more advanced 2nm process for the M5 chip is believed to be primarily due to... Read more ›
418 fresh
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip this year's iPhone 16, or... Read more ›
375 fresh
The next project from Lies of P developer Round8 Studios will be a sci-fi survival horror, in a marked change from the souslike genre. Read more Read more ›
360 fresh
Casio has launched a ring that looks like a miniature watch– and it's now officially launching outside Japan. Read more ›
358 fresh
With hundreds of DF-26s capable of striking land-based or maritime targets, the missile poses a challenge for the US in a potential war. Read more ›
322 fresh
Videos circulating online showed Elon Musk attending the event at Mar-a-Lago alongside his mother Maye and actor Sylvester Stallone. Read more ›
313 fresh
Putin called Trump "a smart and experienced person," who can find "a solution" to the Ukraine war. Trump previously vowed to end the war in 24 hours. Read more ›
309
Black Friday is finally here, even though the deals have been flowing for nearly a month at this point. Many of the best deals are ones we saw earlier this month, but that doesn’t make them any less enticing now. For instance, the M2 MacBook Air is available on Amazon for just $749. The regular price is $1,000, so this is a discount of 25 percent. This version even boasts... Read more ›
279 fresh
From Bop Spotter to his collection of long-lost and rarely-seen YouTube videos, Riley Walz makes the future of the internet look like its past. Read more ›
266 fresh
If you've been looking to upgrade your phone, Black Friday is the perfect time to strike with big discounts on top brands. Read more ›
256 fresh
"Gladiator II," which also stars Paul Mescal and Pedro Pascal, has grossed over $300 million worldwide so far. Read more ›
251 fresh
Black Friday is here, and today you can find great prices on numerous iPads, including the 9th generation iPad, 10th generation iPad, iPad Air, and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Best iPad Deals 9th Gen iPad (64GB Wi-Fi) - $199.99... Read more ›
251 fresh
The Information
Brightcove, which makes software to help companies create and make money from videos, agreed to be taken private by Italian mobile app operator Bending Spoons for $233 million in cash in a deal expected to close early next year, the companies announced on Monday. The purchase price Bending ... Read more ›
32
Last year, the board of now-collapsed fintech startup Synapse Financial Technologies discussed whether to remove the company’s CEO, Sankaet Pathak. At the time, discrepancies in Synapse’s ledgers were piling up, which the board was aware of. Andreessen Horowitz General Partner Angela Strange argued in favor of keeping Pathak in the role based on the belief that founders were best placed to run their companies, according to a person close to... Read more ›
23
Gavin Newsom, California’s Democratic governor, announced on Monday that he would reinstate a tax credit for electric vehicle purchases if the incoming Trump Administration removes federal EV tax credits. But the state may not extend the credits to Tesla because of the company’s large market ... Read more ›
23
If Taiwan Semiconductor Manufacturing Co. had its way, the chip manufacturing powerhouse would be a neutral party in the battle between the U.S. and China for technological supremacy—a semiconductor version of Switzerland, one TSMC executive told The Information. Unfortunately, the company may find it increasingly tough to avoid picking a side. Last month, the U.S. Commerce Department launched an investigation into whether TSMC was still producing chips for Chinese tech... Read more ›
13
Uber announced a new service on Tuesday to help companies label their data and train artificial intelligence models. Through the new service, Scaled Solutions, Uber will hire data labelers on contract to provide companies with human-written annotations, such as descriptions of images or rankings ... Read more ›
3
Apple’s desire to make its products thinner could dampen sales in China if its engineers can’t overcome a design hurdle with the slim iPhone planned for release next fall—it can’t fit a physical SIM card tray, which is required in China. Apple plans to release its slim iPhone next year, alongside new versions of its traditional models, aiming to rejuvenate iPhone sales by providing customers with a compelling reason to... Read more ›
1
The judge overseeing Google’s search antitrust case warned that he doesn’t want to delay the upcoming trial of remedies to deal with Google’s illegal search monopoly, now scheduled for the spring. At a status conference for the case on Tuesday, the judge said the incoming presidential ... Read more ›
2
It’s a bit early to be offering predictions for 2025, but here goes anyway. Chances are very good that sometime next year we’re going to hear a bunch of complaints about newly released Apple iPhones dropping calls more often than previous models did. In other words, we’re in for a repeat of the “Antennagate” brouhaha of 2010, when similar connectivity issues on the new iPhone 4 became a big story.Assuming... Read more ›
2
Amazon is investing another $4 billion into Anthropic, bringing the total it’s invested in the artificial intelligence startup to $8 billion, the companies said Friday. Anthropic has also agreed to use Amazon chips to train its AI. Amazon will become Anthropic’s “primary training partner,” ... Read more ›
0
In September, Instagram unveiled a splashy new feature called Teen Accounts, an effort by Meta Platforms, the app’s owner, to show it’s better protecting young people with stricter privacy and safety settings. Suddenly, everyone on the app who had registered their age as 17 years or younger found themselves with an Instagram teen account, which is set to private by default and has stricter content and messaging restrictions. As teens... Read more ›
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Most popular sources
Business Insider
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38% 11 |
CNET
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12% 5 |
Tom's Hardware
|
6% 3 |
Android Authority
|
6% 2 |
TechRadar
|
6% 3 |
| View sources » | |
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29.11.2024 10:31
Last update: 10:30 EDT.
News rating updated: 17:20.
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