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391 Are Creator Startups Ripe For Rollups?

The Information
Kaya Yurieff @ The Information · 11/01/2023 17:33 EDT

Are Creator Startups Ripe For Rollups?

As more creator economy startups find buyers, I’ve been hearing talk about the possibility of rollups: one firm buying several similar businesses and combining them, saving on back-office costs while expanding their markets. So far, there’s more talk than action. The private equity firms who typically back such deals have made limited inroads into the creator economy. Generally, that’s due to the lack of profitable companies in the sector and their limited scale. But one area that’s already piqued PE intere

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