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872 Fire Sales Sweep the Creator Economy as Startups Struggle

The Information
Kaya Yurieff @ The Information · 10/31/2023 09:00 EDT

Fire Sales Sweep the Creator Economy as Startups Struggle

Fire-sale prices for startups. Investors hung out to dry. Founders pulling the rip cord even when they’ve still got cash left in the bank.

The harsh realities facing creator economy startups are getting even harsher, prompting a stampede of founders looking for exits as they struggle to find growth and funding for their businesses. So far this year, there have been 35 completed or planned sales of companies in The Information’s Creator Economy Database—from creator-focused shopping apps to providers of pod

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