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930 What X and Netflix Have in Common

The Information
Martin Peers @ The Information · 10/30/2023 20:00 EDT

What X and Netflix Have in Common

Here’s a question: Is the entertainment value provided by X, formerly known as Twitter, equal to what Netflix offers? Elon Musk wants to charge people roughly the same for an ad-free version of X that they pay for Netflix’s cheapest ad-free tier, around $16 a month. It’s part of his effort to supplement X’s much-diminished ad revenue with subscriptions. While Musk has so far made little progress in that effort—a lower-priced X subscription tier hasn’t gained many customers, according to outside measurements

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