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527 A Social Shopping App Gets Popular Thanks to Costly Referrals

The Information
Ann Gehan @ The Information 2 place · 10/30/2023 18:14 EDT

A Social Shopping App Gets Popular Thanks to Costly Referrals

I’m Ann, and I cover e-commerce and retail for The Information. Lately, I’ve been hearing more about Flip, a TikTok-like shopping app that’s been dominating my conversations with e-commerce founders, as well as my X feed, for the past few weeks—thanks to a costly way of getting new customers. The app, first launched in 2019, offers a scrollable feed of videos from creators and other users recommending and reviewing products they’ve purchased. Flip takes a cut of all sales made on the platform and says it do

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