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507 The Lessons From MasterClass

The Information
Paris Martineau @ The Information 2 place · 09/26/2023 17:14 EDT

The Lessons From MasterClass

Paris here. Yesterday, we published a story about MasterClass’ post-pandemic woes. MasterClass, like many startups, spent wildly when times were good, then got caught flatfooted when its pandemic-era gains didn’t continue. Its evolution says something about the position many creator economy darlings now find themselves in. For a while, it had seemed like MasterClass could be the poster child for a new crop of media companies. The startup, which launched in 2015, turned heads with the parade of VIPs it recru

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