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454 MasterClass Takes a Crash Course in Frugality

The Information
Paris Martineau @ The Information 3 place · 09/25/2023 09:00 EDT

MasterClass Takes a Crash Course in Frugality

MasterClass had a problem with the shoot featuring its latest star instructor, Walt Disney Co. CEO Bob Iger.

The startup was emerging as a poster child of the new media landscape, one that was bringing Hollywood-style production values and A-list celebrities to a category—online education—often associated with dry lectures and crummy camera work. For a course on business strategy and leadership that it released in late 2019, MasterClass wanted to shoot Iger in his natural habitat—his office at Disney’s hea

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