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293 Meta, Under Fire From Regulators, Dials Back Ad Targeting

The Information
Sylvia Varnham O'Regan @ The Information · 09/15/2023 09:00 EDT

Meta Platforms built a $114 billion-a-year advertising juggernaut by tailoring ads to Facebook and Instagram users based on what they liked, posted or bought on the company’s apps. Now, under mounting pressure from regulators around the world, Meta is backing away from that approach.

In the EU, users can now choose to see ads based only on basic personal data such as age, gender and general location. Meta is also considering offering subscriptions to a version of its services without ads. Meta’s regulatory

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