16 place 31

401 IHG Launches 19th Hotel Brand – the Strategy Behind ‘Garner’

Skift
Skift @ Skift 1 place · 08/16/2023 12:43 EDT

IHG Launches 19th Hotel Brand – the Strategy Behind ‘Garner’

IHG really needs a conversion brand in the mid-market for supply and demand reasons. So this move is smart. Yet Garner falls flat with us as a name. -Sean O'Neill

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