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136 Amazon Plans to Generate Photos and Videos for Advertisers Using AI

The Information
Theo Wayt @ The Information 1 place · 05/05/2023 16:45 EDT

Amazon Plans to Generate Photos and Videos for Advertisers Using AI

Amazon is building a team to work on artificial intelligence tools that will generate photos and videos for merchants to use in advertising campaigns on its platform, a company spokesperson confirmed, efforts that could help diversify its ad business.

Amazon's ad business has grown by double-digit percentages every quarter since Amazon started breaking out its revenue in 2021. It brought in $38 billion last year but currently centers on ads that give merchants a boost in search results. However, Amazon is.

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