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177 Staring at the Black Hole Sun: Generative AI Artists Deconstruct Their Viral Videos

The Information
Margaux MacColl @ The Information 2 place · 05/05/2023 14:43 EDT

Staring at the Black Hole Sun: Generative AI Artists Deconstruct Their Viral Videos

Will AI video kill the radio star? Judging from the surge of artificial intelligence–generated beer commercials and “Star Wars”–themed Wes Anderson trailers popping up on social feeds this week, it just might.

The AI video onslaught began officially in late March, when Runway, an AI startup newly valued at $1.5 billion, announced its Gen 2 program. While the company’s Gen 1 software lets customers use AI tools to modify their existing video footage, transforming videos into anything from watercolor paintin

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