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795 The Early TikTok Creator Who Doesn’t Need a Niche

The Information
Kaya Yurieff @ The Information · 02/28/2023 17:00 EDT

The Early TikTok Creator Who Doesn’t Need a Niche

As the creator economy gets more crowded and competitive, it’s become common for people to hone in on a narrow niche as a way to stand out. We’ve profiled creators who review family-friendly cars or make elaborate cheese boards as their main content focus.Then there’s Alex French, 19, who has built her social media career without carving out a genre. She initially went viral in 2019 for a TikTok clip where she says “hi” wearing different outfits as she slowly loses her voice, which quickly propelled her to.

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