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577 63% of mobile advertisers consider social and short-form video a top trend for 2023

Business of Apps
Anne Freer @ Business of Apps 2 place · 12/08/2022 05:48 EDT

63% of mobile advertisers consider social and short-form video a top trend for 2023

Social advertising and short-form video in particular are likely to capture more advertising spending in 2023 than any other channel. That’s according to the latest 2022 Market Report and 2023 Outlook from Mediaocean, the omnichannel advertising platform. Based on the answers of over 600 media agencies and experts, the report reveals some of the biggest opportunities in mobile and app advertising for 2023. Let’s dive in.  Social platforms are attracting major ad spending Among the top three media trends, ad

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