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570 Short-video apps still going strong despite consumer spending falling 3% in H1 2022

Business of Apps
Anne Freer @ Business of Apps 1 place · 12/07/2022 05:03 EDT

Short-video apps still going strong despite consumer spending falling 3% in H1 2022

The macroeconomic situation is having an effect on the app business as millions of consumers have less disposable income. App downloads fell 1% in Q2 2022 while consumer spending dropped 3% in H1 2022 compared to the previous year. However, downloads overall grew 13% during H1 2022, according to new data from data.ai. Certain countries are defying global trends Despite the economic situation, there were certain countries that defied expectations. App downloads jumped 35% in Uzbekistan and 30% in Venezuela w

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