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532 Pet apps see engagement jump 73% from previous year

Business of Apps
Anne Freer @ Business of Apps · 08/03/2022 05:43 EDT

Pet apps see engagement jump 73% from previous year

Ever since the COVID-19 pandemic, interest in pet apps has surged, according to new research from data.ai.  In Q1 2022, the average time users spent in the top 10 pet apps ranked second only to supermarket and convenient store apps.  However, these categories go hand in hand with US users of grocery delivery apps also being twice more likely to use pet apps.  In 2020, 70% of US households owned a pet, an all-time high driven by increased pet adoption during the pandemic.  What’s more, 58% of millennials hav

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