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445 Majority of customers want personalised ads but don’t trust brands

Business of Apps
Anne Freer @ Business of Apps 1 place · 06/24/2022 05:45 EDT

Majority of customers want personalised ads but don’t trust brands

Although the majority of consumers (62%) expect personalised ads, they still don’t fully trust brands to store their personal data.  According to research from mobile and customer engagement platform Twilio, 49% of shoppers will become repeat buyers if personalisation is offered. But just 40% of consumers say they trust brands to use their data responsibly. The report shows that trust does affect consumer purchasing decisions and 60% say trustworthiness and transparency.  The majority of consumers (63%) are

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