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312 Consumer app spending to increase 77% by 2026

Business of Apps
Anne Freer @ Business of Apps 1 place · 06/15/2022 05:45 EDT

Consumer app spending to increase 77% by 2026

Global consumer spending on app is predicted to reach a whopping $233 billion by 2026 according to a new forecast from SensorTower.  This includes spending on premium apps, in-app purchases and subscriptions across both the major app stores and marks an increase of 77% over 2021.  While consumer spending normalised after the pandemic, gross revenues are expected to climb at a 12% CAGR until 2026. The lion share of spending will go to the Apple App Store at $161 billion annually while Google will attract $72

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