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513 Interactive audio advertising has arrived, what else is down the road for voice content?

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Guest Author @ 150sec 1 place · 05/05/2022 11:24 EDT

Interactive audio advertising has arrived, what else is down the road for voice content?

Earlier this year, Spotify introduced clickable cards for its digital audio ads, enabling users to take action after hearing promotional content. Considering that audio has long been a one-way street, where people can only listen without being able to participate, this is a considerable step toward more interactive audio. Currently, the average person consumes 97 ...

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